If your organization doesn’t have a mobile mindset as part of your fundraising strategy, you’re missing out on a huge opportunity to increase support from new and existing customers and to share your mission in a way that matches our 2022 lifestyle. Statistically, 84% of millennials love to support fundraisers but they prefer doing so via mobile devices. So, if you are not opting for mobile fundraising technologies, you’re missing out on a potential set of supporters.

Here are some interesting facts and statistics to keep in mind when deciding how important mobile and contactless fundraising is to your organization –

• Last year, 28% of online fundraising came from mobile devices.
• The average text-to-support gift amount is $97.
• The average fundraising purchase amount on mobile devices is $62.
• Mobile-friendly donation forms, websites, and emails together can maximize donors’ giving experience.
• The number of transactions completed through mobile devices has increased by 50%.
• With mobile device use on the rise, most donors find it easier to navigate to your site on their phones
• 84% of mobile donation pledges and fundraising purchases are fulfilled.
• Beyond just visiting website and social media pages, potential customers respond well to text messages. 49% of mobile purchases come from text links.
• 54% of fundraising email messages are read on mobile.

Knowing how important mobile fundraising is for your organization is the first step. Understanding how mobile fundraising might continue to grow and implementing best practices in your organization’s strategy is the next step.

How Evergreen Industries Assists You in your Mobile Fundraising

This year, we are continuing our commitment to your success by reimagining and redeploying our new, responsive, and mobile friendly website.

But we aren't stopping there.

All of our fundraising resources (including our Full Color Product Catalog) are available as downloadable and shareable Adobe PDF files; our online Sign-up form can be used on your phone, tablet, or computer; and the Friends & Family Fundraising and Direct-Ship Programs (re-launching Q3 of 2022) will be even easier for your supporters to place their gift orders!

As we continue the technological advancement of our increasingly on-the-go society, you can rely on Evergreen Industries to support your fundraising efforts – no matter the method or strategy you decide is the best fit for your organization. Feel free to contact us or call (800) 284-3048 with your questions, comments, or desires to begin your Christmas fundraising campaign.