Fundraising is an integral part of keeping the schools, nonprofit organizations, and community organizations going. Successful fundraisers, however, are not hinged on the selling of a product; rather, they depend on the whole process of getting people involved and mobilizing supporters to be more effective in amplifying one’s mission.
Peer-to-peer funding (P2P) is one of the most effective and scalable modes of fundraising. This model educates the individual participants to become fundraisers in their own right, developing their personal networks to maximize their sales and support. This, combined with a really high-demand object such as fresh holiday wreaths, could create a serious game changer of peer-to-peer fundraising.
Through affiliation with Evergreen Industries, which happens to be a leader in fundraising with wreaths, organizations can set up a sustainable, high-impact program that will always be raising funds every passing year. Here is how peer-to-peer wreath fundraising could change your campaign, empower your supporters, and bring in long-term success.
1. What is Peer-to-Peer Wreath Fundraising?
A peer-to-peer funding model is a grassroots fundraising model of the participants’ individual supporters selling products or collecting donations by that individual’s supporters for the organization. Rather than solely relying on traditional sales of products or monetary donations, efforts are spread across hundreds of people, which exponentially increases engagement and sales potential.
How it Works with Wreath Fundraising
For example, in a wreath fundraising campaign, each participant acts as a mini-fundraiser in:
✔️ Selling holiday wreaths to friends, family, co-workers, and neighbors.
✔️ Using social media, email, and direct outreach to collect orders.
✔️ Tracking their progress, setting personal goals, and engaging their community.
Peer-to-peer fundraising transforms every participant into an advocate by tapping into the power of individual networks, showing the possibility of significantly expanding your potential customer base. The organization can now capitalize on support from Evergreen Industries in acquiring quality wreaths, marketing materials, and organized ordering processes for total fundraising achievement.
2. Why Peer-to-Peer Wreath Fundraising is So Effective
A. Expands Your Fundraising Reach
Usually, fundraisers are done in a smaller circle, like school parents and church members or club members. Peer-to-peer fundraising, then, breaks this boundary for every participant to sell to their own network.
So, with possibly 50 participants, if each sells to only 10 people, that’s already 500 wreaths sold-one number closer to that which hardly could be achieved with a traditional sales method.
B. Builds Personal Connections & Increases Sales
People are most likely to buy something from someone they know. When participants advocate for their funders and fundraisers, there’s that sense of urgency and emotional tie, which will lead to conversion. Customers feel satisfied with their purchases knowing they are contributing toward a cause that a friend or family member has already vetted.
C. Boosts Engagement and Participation
Supporters actively participate more in fundraising and even take ownership of the fundraiser’s success instead of being passive donors. To make this even easier, Evergreen Industries provides:
Professional brochures and marketing materials for fundraisers. Digital order forms for seamless transactions. Custom support and guidance throughout the fundraising period. Know more about Evergreen Industries’ support for successful fundraisers here: Evergreen Industries Wreath Fundraising.
3. How to Empower Your Supporters to Fundraise Successfully
Step 1: Establish Clear Fundraising Goals
The first thing that organizations should do when planning a peer-to-peer wreath fundraiser is goal-setting. They should know:
How much they’re looking to raise.
How many wreaths each participant is expected to sell.
What the funds will be used for (e.g., school programs, church projects, local charities).
📌 Goal Example: “Our goal is to raise $15,000 by selling 750 wreaths for new sports equipment for our local youth team.”
SMART goals compel participants to stay motivated and track their progress effectively: Specific, Measurable, Achievable, Relevant, Time-bound.
Step 2: Equip Participants with Sales & Marketing Tools
To ensure your supporters sell with confidence, provide them with the right tools and resources, such as:
✅ Brochures showcasing wreath designs, prices, and ordering instructions.
✅ Pre-written email templates and social media posts to make outreach easy.
✅ A fundraising webpage or digital order form for online sales.
Partnering with Evergreen Industries guarantees that your team receives customized promotional materials to help boost sales and engagement.
Check out available marketing tools at Evergreen Industries.
Step 3: Encourage Social Media and Digital Sales
With social media, email, and digital marketing, your supporters can reach far beyond their immediate physical community. Encourage them to:
📌 Post wreath photos across Facebook, Instagram, and Nextdoor.
📌 Share order links to a wider audience via email or text messaging.
📌 Use end-seller QR codes (on flyers) directing potential buyers to an order page.
Selling wreaths online has never been easier using the digitized fundraising tools from Evergreen Industries!
4. Best Practices for a High-Performing Peer-to-Peer Fundraiser
✅Get Personal
Encourage the participants to share their very personal reason for fundraising. A heartfelt statement such as, “I’m selling beautiful, fresh holiday wreaths to support our school! Every purchase helps us fund new library books and student activities,” is much more effective than coming out with a boring sales pitch.
✅Present Some Fun Challenges to Inspire Participation
To keep up the momentum, friendly competition should be introduced:
🏆Give prizes for top sellers.
🎉Group events for milestone achievements.
💵Discounts for bulk sales or bonuses.
✅ Leverage Bulk & Corporate Orders
Bulk wreaths tend to be purchased by many businesses, schools, and churches to decorate their offices or thank employees. Fundraisers should leverage:
🏢Real estate agents that gift clients.
🏡Local businesses that decorate storefronts.
🎄Community organizations that need seasonal décor. Large-scale sales are simple with Evergreen Industries’ bulk order discounts. For more options, check out Evergreen Industries.
5. Measuring Success and Building a Sustainable Fundraising Plan
A great fundraising program includes a history of measuring performance. Evaluate:
📊 Total wreaths sold per participant.
📊 Repeat customers percentages.
📊 Most efficient sales channels (social media, email, in person).
Create Lasting Relationships with Donors
🔹Thank you notes go best to buyers and donators.
🔹Touch base with them year-round through newsletters or social media.
🔹Announce next year’s dates early to keep them interested.
With such constant relationship building, peer-to-peer fundraising becomes a regular year-in-year-out affair that will keep on growing bigger and better.
Peer-to-peer wreath fundraising allows supporters to become advocates, maximizing outreach and participation. Activate individuals’ networks, take advantage of digital tools, and provide excellent wreaths from Evergreen Industries for unprecedented fundraising success.
Visit Evergreen Industries for your most successful wreath fundraiser yet! 🚀
