A good fundraising plan around a wreath could develop sustainable revenue sources for nonprofits, schools, and community groups. Partner with Evergreen Industries, a leading supplier of fresh premium wreaths for successful and long-term fundraising traditions. This complete guide is for those who are beginning fundraising or optimizing their existing approach to building an effective, profitable, and repeatable wreath fundraising strategy.
Evergreen Industries has been around for more than 60 years, using their reputation to successfully fundraise a wreath while providing above-average products and outstanding support. With abundant fundraising solutions, organizations quickly set up, sell, and deliver their stunning holiday wreaths while maximizing their fundraising potential. Starting today at Evergreen Industries.
1. Set Clear Goals for Your Fundraising and Track Performance
Examine Previous Fundraisers
If you’ve done a wreath fundraiser before, review what you did: previous sales data, participant engagement, and effectiveness of the marketing efforts. Some questions to ask are as follows:
- How much money was raised?
- How many volunteers participated?
- What were the most effective sales methods?
- Was it delivered on time and in good condition?
By answering these questions, you can refine your strategy and improve on past successes. If this is your first fundraiser, though, industry benchmarks can also be used. The example given is what averages Evergreen Industries releases about sales per participant and fundraising best practices.
Create SMART objectives
Excellent fundraisers will plan particular, measurable, achievable, relevant, and time-bound goals to have a successful fundraiser. Examples include:
- Increase revenue by 25% from last year.
- Broaden the list of donors by targeting local businesses.
- Encourage online customers by integrating a digital order system for online orders.
In essence, this structured plan creates a long-term fundraiser that organizations could build upon year after year. More tips on how to optimize your fundraiser can be found on the Evergreen Industries Fundraising Blog.
2. Identify the Best Fundraising Model
Classic Door-to-Door Sales
Classic direct sales work best with tight communities. Participants can reach out to:
- Family members
- Friends and neighbors
- Church groups
- Co-workers
Online Wreath Fundraising
Online wreath fundraising is increasingly popular today. Offering digital ordering significantly extends your reach: simple, easy-to-build fundraising website or social media store makes it easy for supporters to purchase.
Hybrid Approach (Best of Both Worlds)
Combine in-person and online sales for highlighting. It optimizes order-making convenience for customers and allows for larger order volumes.
Evergreen Industries provides fundraising groups with brochures, order forms, and online sales tools to simplify the process. Learn more about their fundraising solutions at Evergreen Industries.
3. Make it happen with an Effective Fundraising Team
Recruit and Train Participants
Motivated volunteers are the key to successful fundraising. Assign the key roles of:
- Organizers – Logistics, product selection, and goal setting.
- Sales Team – Students, parents, and members promoting the fundraiser.
- Marketing Coordinators – Social media content creation and digital promotions.
Kickoff Meeting for Success
Start with a high-energy launch event to:
- Set clear fundraising goals for each participating organization.
- Train participants in sales techniques.
- Motivate them with team incentives and prizes.
Partnering with Evergreen Industries ensures you receive step-by-step guidance and marketing materials to help your team succeed.
4. Implement a Winning Sales Strategy
Leverage Personal Networks
Encourage participants to come up with a contact list of potential buyers, including:
- Friends and family
- Local businesses
- Community organizations
Use Social Media & Digital Marketing
Maximize reach with engaging Facebook, Instagram, and Nextdoor posts:
- Share images of the wreaths showcasing their quality.
- Create a short video explaining what the fundraising impacts on them.
- Encourage supporters to spread the word by sharing the posts to increase visibility.
Evergreen Industries uses an alternative method by offering digital resources during fundraising to help groups market their campaigns. Visit the fundraising page of Evergreen Industries for more information.
5. Offer Special Incentives to Boost Sales
Early Bird Discounts
- Attract the early buyer with little perks of:
- Free decorative bows for orders placed before a set date.
- Priority delivery for early buyers.
Bulk Order Discounts
Target corporate clients and large groups with the following discount offers:
- Buy 10, get 1 free deals.
- Custom-branded wreaths for businesses.
- Special discounts for schools and churches.
Pro Tip: Many real estate agents, local businesses, and schools buy holiday wreaths as gifts for clients and staff. Contact them early for bulk orders.
Visit Evergreen Industries for bulk ordering options.
6. Simplify Order Collection and Delivery
Streamlined Order Management
Use tools like:
Google Forms or an online order portal.
Mobile-friendly checkout options.
Smooth Delivery and Customer Service
A reliable supplier would delivery on time, whereas Evergreen Industries provide tracking tools and customer support to ensure a seamless experience.
- Local pickup or doorstep delivery.
- Provide shipment tracking links for online buyers.
- Customer satisfaction guarantee as you bring evergreen industries at your service: wreaths of quality and great logistics.
7. Retain and Expand Your Supporter Base
A thank-you email or card strengthens the relationship and encourages another purchase. Appreciate and declare fundraisers an impact.
Keep Engaging All-Year-Round Supporters
Keep them updated by:
- Social media success stories from a fundraiser.
- Offer pre-orders exclusively to loyal customers.
- Be sure to remind people seasonally so they can start looking forward to next year.
Get friends to refer others by giving them the opportunity to win some small prize (like: “Refer a friend and get $5 off your next order”).
For any other wider collection strategies, browse through Evergreen Industries’ Wreath Fundraising Tips.
Give these steps bringing into fruition a wreath countertop for fundraising such that it could last for years. Clear goals, smart marketing, strong coordinated team action, and good supplier partnerships means success.
Evergreen Industries has quality wreaths, all the best tools for fundraising and even expert advice regarding campaigns to make an annual profitable tradition.
Start today with Evergreen Industries! Check out to find out more and launch into your best wreath fundraiser yet!
