Today, consumers and businesses are increasingly concerned about the environment. Preserving the planet for future generations is critical, and innovative technology has made it easier to make better choices. This concern about the environment has made us into thoughtful consumers, encouraging businesses to manufacture more recycled and sustainable products.
In addition to the environmental benefits, businesses have found that their eco-friendly efforts boost employee morale and attract customers. Through making an effort toward conservation, organizations can also demonstrate their compassion, win new customers and strengthen their presence in the community.
Environmentally-Friendly Fundraising
In recent years, fundraisers have moved away from disposable products that quickly become trash to environmentally friendly merchandise. When a fundraiser not only raises funds but also benefits the Earth as a whole, consumers respond favorably. By going green, fundraisers can tout an effort’s attention to the environment to win over potential donors, too.
There are a variety of ways a nonprofit can launch a green fundraiser. A portion of the funds could go toward an environmental effort, or the effort itself could benefit the environment. For product-based fundraisers, the item could be built with sustainability in mind, whether through the type of product being offered or the way that product is manufactured.
Knowing Your Community
Your eco-friendly fundraiser will be much more effective if it speaks to members of your community. Nonprofits should pay particular attention to issues that are important to their neighbors, friends, and family members and find a fundraising campaign that speaks to those issues. If global warming is of concern, emphasize that your product was manufactured without dangerous emissions. If local residents are concerned about sustainability, demonstrate how products were made with preservation in mind.
The best part of a green fundraiser is that it can direct attention to an issue that is important to an organization. For that reason, it’s important to choose a cause that is important to your nonprofit’s board and volunteers. When you’re all working toward a common goal, everyone involved in the fundraiser will be more passionate about your efforts, improving your chances of success.
The Fair Trade Movement
In addition to an attention to the environment, consumers are buying products based on improving trading conditions worldwide. When a nonprofit chooses products with Fair Trade in mind, it can demonstrate to consumers that the health and well-being of workers are important. Donors have the peace of mind of knowing they’re not only supporting an important local cause, but a global cause as well.
In choosing a product, make sure you ask questions about where and how it is manufactured. Some product manufacturers promote their dedication to the Fair Trade movement in their catalogs and on their websites. If this information isn’t provided, be sure you conduct careful research before choosing that product, especially if the Fair Trade movement is important to you.
The eco-friendly fundraising trend is here to stay, and products like Christmas wreaths are a great choice for several reasons:
Consumers are already buying Christmas wreaths. Consumers aren’t asked to buy something they normally wouldn’t.
Christmas wreaths are sustainable.
Companies like Evergreen Industries provide good jobs and fair working conditions for employees and impact the local community.
Whether you’re supporting environmental sustainability or fair working practices in choosing the products you sell, your nonprofit will show that it cares about the world, which will resonate with your supporters and enhance your reputation in the community.
