Boost Your Fundraising Success by Combining It with an Event

Raising money for your youth group or other nonprofit organization can be challenging. There are likely a large number of people in your own town who would be happy to help out if only you could talk to them about it. You could go door to door, but this requires interrupting your neighbors while they’re enjoying precious time with their families.

A great way to meet people and bring money in for your fundraiser is to combine it with another event. Bonus points if that event is one where attendees are already spending money. If your group is big enough, you can host an event like a family night or carnival, but you don’t have to host one on your own. In fact, you’ll probably find that by participating in an event with a built-in audience, you’ll be able to get the word out about your fundraiser and have more success.

1. School Carnivals

Schools often rent tables at their carnivals to local organizations and businesses. If your fundraiser is for a youth organization, you’ll likely find this is a good fit. While kids are checking out the bounce house or waiting in line for face painting, parents are usually looking for something to occupy their time. If you have items for sale on your table, you can turn that boredom into a fun shopping experience. At the very least, you’ll likely be able to talk to parents about your fundraiser, which lead to a donation later. Be sure to have takeaways like business cards or brochures on hand so that attendees will have a way to get in touch with you after the event.

2. Seasonal Craft Fairs

Craft fairs are especially popular in the fall, as local organizations and artists come together to provide great gifts for residents. Check with your local city council to see if any events are coming up that might be suitable for your fundraiser. These fairs are perfect for product-based fundraisers, since customers are eager to find unique items. Plus, in your case they’ll be supporting a great cause. If such an event doesn’t exist, contact local nonprofits in your area and see if they’d be willing to join in on a seasonal craft fair with each host paying a share of the cost to rent the event space.

3. Local Festivals

Every community has a big fair or festival at least once a year. If this event coincides with your fundraiser, consider renting a booth to drum up money. While you may be asked to pay a hefty booth fee, you’ll likely find you more than make up for it in the money you raise over the course of the event. If the event doesn’t coincide with your fundraiser, consider sponsoring or participating in the event to get the word out about your organization and its activities.

By taking your fundraising efforts beyond simply asking for money and selling products, you’ll be able to reach a new segment of your local community. Additionally, you’ll likely find that the experience of networking with others at the event is well worth it.