If you’re a dedicated fundraising coordinator or a Scout leader, you know the holiday season is your golden opportunity. You need to raise money, but let’s be honest: asking families to simply buy another wreath can feel like a task.
The most successful groups understand that today’s consumers don’t just buy products, they buy experiences, tradition, and inspiration.
The secret to boosting your group sales isn’t just stocking the freshest, highest-quality evergreen products. It’s leveraging the immense enthusiasm families already have for holiday projects. By strategically connecting your core product to the concept of kid-friendly decorating, you transform a simple transaction into a delightful family tradition that yields bigger group sales, every single year.
This is how your fundraising group can stop just selling and start inspiring, turning the season’s decorating into a significant advantage for your organization.
Conversion Strategy
Think about the average family preparing for the holidays. What are they searching for online? They are deep into researching the perfect aesthetic. They are looking for Christmas tree decorating ideas, dreaming up themes, and trying to find that perfect mix of color and light.
They are already in a creative, purchasing mindset.
Your job as a fundraiser is to bridge the gap between that search for christmas tree inspiration and your evergreen catalog. You do this by showing them how your product line, wreaths, swags, and centerpieces, are not separate purchases, but integrated parts of the overall decorating experience, and the perfect items for hands-on, kid-friendly projects.
Your advantage lies in selling the activity first, which makes the purchase inevitable.
The Kit Strategy: Effortless Add-On Profit
Wreaths are your reliable, anchor product, the classic sell. But centerpieces and smaller kits are your high-margin, easy-to-sell upsell, especially when positioned as a fun family activity.
Instead of asking families to buy, pre-made centerpiece, pitch an easy-to-assemble kit. You source the high-quality base from your wholesale partner.
- The Kit Focus: Market this small item not as décor, but as “A Kid’s Evergreen Decorating Project”. This taps directly into the desire for kid-led activity during the busy season.
- Creative Freedom: The concept of different ways to decorate a christmas tree is easily translated to a centerpiece. Kids can choose their favorite colors, add personal ornaments, or incorporate natural elements. This creative freedom is what drives the sale.
- The Profit Multiplier: These kits often have a higher profit margin because the cost of materials is low relative to the price families are willing to pay for an organized activity. You sell the large wreath for the door, and the kit for the kitchen table, doubling the impact of a single family’s purchase. This is fundraising efficiency at its finest.
Sell the Complete Holiday Look
Your fundraising group needs to present the collection of separate products, but as a decorating package.
- The Inspiration Board: Create digital or physical flyers that feature a “Holiday Look.” Show a beautifully decorated front door, a stunning mailbox with a swag.
- Curate the Theme: Provide two or three simple, kid-friendly decorating themes e.g., “North Pole Red and White,” “Rustic Forest Friends,” “Sparkling Snowman”.
Your Path to Fundraising Success
Successful fundraising is less about the item itself and more about the experience you provide. By featuring kid-friendly activities and connecting your evergreen product line to the popular search for christmas tree inspiration, you provide a valuable service to families while substantially boosting your own group’s profits.
Ready to make this season your most profitable yet with high-quality, easy-to-sell evergreen products? Partner with a trusted wholesale supplier that provides the quality and support necessary to turn these creative strategies into guaranteed funds for your group.
